Erik Rivera
making complex things simple
San Juan, Puerto RicoBio
United States Naval Academy graduate. Served as a Naval Special Operations Officer (Explosive Ordnance Disposal) — leading teams through high-stakes environments where clarity and precision were non-negotiable.
Transitioned into entrepreneurship, founding CertaPet and building it into OnePet — a pet wellness holding company behind CertaPet, Honest Paws, and Vets Preferred, serving millions of pet owners nationwide.
Now focused on building and investing in internet businesses where strong fundamentals meet scalable distribution.
Portfolio
- OnePet CEO
- CertaPet Founder
- Honest Paws Founder
- Vets Preferred Founder
Investments
- AdEspresso Investor
- Sellbrite Investor
- Shift.org Investor
- Circufiber Investor
Operating principles
- Action generates information.
- Simple is better.